Launch : The Quebec Association of Landscape Architects Annual Congress, 2014

TOURISM + LANDSCAPE:  Acknowledge, preserve and increase the touristic value of landscapes

Montreal, January 27, 2014 – The Quebec Association of Landscape Architects (AAPQ) is launching its program and registration for the Annual Congress in Montreal April 4-5.

Landscape architects are at the forefront of the growth of tourism in Quebec.   Their mandate is distinguished by their efficiency in analysing territory, skill at unveiling the potential and attraction of our regions, as well as by their ability to rally numerous skills focused on a joint vision. Through their leadership and creativity, the landscape architect upholds the continual flourishing of the tourist industry.

“It’s time to pay closer attention to how landscape architects play a significant role in the Quebec tourism industry.  Conference speakers and panel experts from here and abroad will present new views, trends and outlooks, inspiring projects and scientific research that will fuel discussion and insight throughout the event.”, declared Benjamin Laplatte, General Director of the AAPQ.

In a context where politics, planning and programs in tourism are dependent on the know-how of this profession, landscape architecture will benefit from being better known.  The AAPQ 2014 Congress aims to reflect on how the landscape architect richly inputs tourism projects development, as well as creating a platform to exchange and collaborate with those concerned and aware of the potential of Quebec landscapes.

Program 2014 – Preliminaries

The Congress programme is divided is seven subjects.  The Congress theme is DESTINATION LANDSCAPE:  TO REVEAL THE TOURISTIC POTENTIAL OF UNKNOWN PLACES with a major conference presented by the City of Montreal and one representing a firm who has worked on post industrial landscapes that have preserved their memory and uniqueness.   The second theme is PERSPECTIVES: TO GIVE VALUE TO THE IDENTITY FACTORS OF URBAIN CONGLOMERATIONS, with two conferences given by international organizations and firms with an expertise in landscape, and who have helped the identity and attractiveness of major cities.   Following the themes, the panel COMPANIONS OF LANDSCAPE: THE STAKEHOLDERS OF TOURISM will offer a vast panorama of various stakeholders from public, private and associative arenas linked to tourism and landscape. Finally, QUEBEC POST CARDS will present a dozen projects from designers, artists, municipal officials, festival directors and tourism promoters who, by their creative approach, have created a quality tourism product.

The second day of the congress will start off with a focus on cities through LANDSCAPE – SIGNATURE, to discover the notion of urban marketing by means of non-conventional solutions.  We will then move on to GREAT EXPLORERS to look at vast regional areas.   The day will close with MISSION: POSSIBLE, a surprise workshop featuring one of the biggest stakes (OR STAKEHOLDERS?) of the hour…promising to be a blast.

The AAPQ’s mission is to promote, create and maximize the value of both natural and manmade environments, to create healthy and pleasant living spaces that are functional and esthetic, while aiming to satisfy the needs of the population in a way that reflect ecological standards.  Its main objective is to insure the protection and the security of the public, by regulating the profession of its members, as well as to promote it and make it stand out.

To consult the preliminary program of the activities and to register:

Relations avec les médias : Katerine Boisclair
514 990-7731 / 819-877-5481
Source : Olivier Lapierre
514 583-3868